According to the index provided by the Korean Business Research Institute was calculated based on brand participation, media volume, communication rate, and community levels of 50 actors who star in dramas from December 2nd, 2020 to January 2nd, 2021. With 145,584,428 units, the big data for actors this month has increased by 22.19%, from 119,147,284 units in November 2020. In January 2021, the top 30 actors for drama brand reputation ranking was in this order: Kim So Yeon, Cha Eun Woo, Lee Ji Ah, Shin Hye Sun, Moon Ga Young, Kim Jung Hyun, Cho Byeong Gyu, Kim Se Jeong, Um Ki Jun, Kim Yeong Dae, Hwang In Yeop, Hwang Jung Min, Shin Se Kyung, Cho Yeo Jeong, Kim Myung Soo, Lim Si Wan, Namgung Min, Ahn Bo Hyun, Yoon Ah, Eugene, Yoo Jun Sang, Shin Sung Rok, Go Jun, Lee Se Young, Kwon Na Ra, Kang Seung Yoon, Lee Chung Ah, Lee Chae Young, Hwang Min Hyun. Koo Chang Hwan, the director of the Korean Business Research Institute, said, ŌĆ£As a result of the analysis in January 2021, Kim So Yeon ranked the first as she performed passionately in the drama The Penthouse: War in Life. In the big data link analysis, rates for ŌĆ£acting, enthusiastic acting, and winningŌĆØ were high. The keyword analysis also shows a high rate for ŌĆ£penthouse, Lee Ji Ah, and Lee Sang Woo.ŌĆØ Source (1)
